PurAgain Water Direct

Proven systems.
Shipped direct.

Professional water-treatment equipment based on the systems PurAgain uses in the field โ€” now available to homeowners outside our traditional service areas at a lower direct-to-consumer price.

30,000+ customersExpert system guidanceNationwide shippingFinancing available
PurAgain Water specialist
You provide the plumber. We provide the system.Get the treatment expertise without paying for PurAgain installation and in-home service outside our service areas.
How PurAgain Direct works

Professional equipment. A simpler way to buy.

Our Direct model removes PurAgain installation and ongoing in-home service from the transaction, so customers outside our service footprint can still buy proven system configurations.

1

Tell us about your water

Share your water source, home size and the problems you want to solve.

2

Choose your system

Shop directly or use a virtual consultation for system guidance.

3

We ship it

Your PurAgain equipment is shipped directly to your home.

4

Your plumber installs

Arrange installation with a qualified local plumber or contractor.

Featured systems

Start with proven PurAgain configurations.

Shop the catalog or get matched before you buy.

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Residential

Ultimate Residential Package

Whole-home treatment built around common residential water concerns.

From $2,999
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Whole Home

Backwashing Filtration

A whole-home filtration option for customers who want a backwashing platform.

From $2,499
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Softening

PurAgain Water Softener

A traditional softening solution for hardness and scale-related concerns.

From $2,299
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Well Water

Ultimate Well System

Multi-stage treatment designed for more complex private-well conditions.

From $8,499
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Why PurAgain Direct

Don't gamble thousands on a random online system.

PurAgain Direct takes the system knowledge developed through real-world water-treatment work and makes that catalog available outside our traditional installation markets.

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Proven configurations
Built around equipment and treatment approaches used by PurAgain.
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Human guidance
Talk to a specialist before committing to a system.
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Transparent DTC model
You arrange local installation, which is why the Direct model is priced differently.
The positioning

Same treatment expertise. Different way to buy.

If you're outside a PurAgain service area, you no longer have to miss out on the system catalog. We ship the equipment direct; your local qualified plumber handles installation.

Help Me Choose โ†’
Free system guidance

Get My System Recommendation

Answer a few questions so a PurAgain specialist can understand your home and water concerns before your phone or virtual consultation.

Flexible financing options available

Qualified customers can explore Synchrony financing options for eligible PurAgain purchases.

View Financing Options โ†’
Built different because water is different

Experience from real homes โ€” brought to DTC.

PurAgain's philosophy was built through testing, rebuilding and learning how treatment media performs in real homes. PurAgain Direct turns that experience into a catalog customers can access beyond the company's traditional service footprint.

Get My Recommendation
30,000+customers served
DTCsystems shipped direct
1:1phone or virtual guidance
Localplumber installation
Questions

Know what you're buying.

Why is PurAgain Direct priced differently?

Direct customers purchase the equipment without PurAgain's traditional installation and ongoing in-home service package. You arrange installation locally.

Do I need to know which system I need before contacting you?

No. The recommendation flow is designed to help narrow the system based on your water source, home and concerns.

Who installs the equipment?

DTC customers independently arrange installation with a qualified local plumber or contractor.

Can I finance my purchase?

Financing options may be available to qualified customers for eligible purchases. See the financing page for current terms and disclosures.